Case Study: U.S. Senate
U.S. Senate Majority Leader
The Problem
The Senate Majority Leaderʼs Office is charged with keeping the Democratic members of the U.S. Senate synchronized in their messaging to the public and more convincing than Republicans in their communications efforts. But monitoring what 100 senators were saying daily to thousands of media outlets — and on hundreds of unique social media accounts, at all hours of the day, to an audience of millions — was overwhelming the small office.
The Solution
Senate Majority Leader Harry Reidʼs office subscribed to OhMyGovʼs Media Analytics platform to get a targeted search engine that would allow them to track any senatorʼs messaging on any issue in a matter of seconds.
The Results
The Senate Majority Leader’s office has cut the time it takes to monitor messaging and organize its party members significantly. With just a few clicks, the office not only has a handle on which Senators are off point, but they are also able to monitor the effectiveness of each and every senator in communicating that message to the public. This provides them with critical intelligence they need headed into the November elections.
