Message Testing
Make your words count
Social media offers a way for government agencies, politicians and organizations to speak directly to the public, without an editorial filter, opening up a world of possibilities for enhanced dialogue. But it also brings an increased need to refine messages and monitor the reaction to everything that’s being said.
OhMyGov can help, with a selection of traditional and cutting-edge tools. Message creation is still a human-driven effort, and our deep bench of public affairs executives, experienced journalists, and management consultants know how to create communications plans that work. On the technical side, our proprietary software, developed with the support of the National Science Foundation, provide advanced capabilities for message tracking and testing.
Find the messages that resonate and motivate
OhMyGov helps craft, monitor and/or test communications campaigns for government, industry, political candidates and advocacy efforts. Services include:
- Communications plan analysis and needs assessment consulting
- Message testing plan and execution
- Custom media monitoring reports, delivered at your desired frequency
- 24/7 access to real-time news & social data for do-it-yourself monitoring
- Data feeds that plug into your existing systems
What you can do with OhMyGov message testing
➤ Analyze how individuals respond to a variety of outbound messages
➤ Monitor replies and other inbound messages for feedback
➤ Benchmark your organization against peers/competitors
➤ Test messages with random segments of public or specific focus groups
➤ Collect data on keywords and hashtags related to your messaging
➤ Test a variety of messaging to find the words that stick
➤ Make and test predictions to improve future forecasting
➤ Much more … Contact us to discuss your goals.
