Social media has revolutionized how advocacy groups promote causes. Trade associations, issue-driven nonprofits and other organizations now have the means to reach wider audiences faster and more cost-effectively than ever before.
But that’s only part of the story. To advance a cause and succeed in a campaign now requires constant monitoring of the conversation — evaluating the voices involved, the strength of the messages, public reaction.
A few of the ways OhMyGov can help advocacy groups and campaigns:
Real-Time Focus Groups
Get intelligence that no one else has. OhMyGov can assemble a panel of people in your target market whose feedback and insights you desire. Watch as they tell you what you’re doing right and wrong, and offer suggestions on how you can improve.
Find the optimal ways of influencing public opinion around your cause. We help you test and compare different messages and techniques, so you identify the right angle, words and timing to control the conversation.
Track and analyze your organization’s inﬂuence over Congress, politicians, government agencies, and the general public.
Policy Tracking & Issue Analysis
Monitor what governments and politicians are doing now and planning to do in the future. Identify trends in political dialogue around an issue across all levels of government and the public at large.
Identify and root out harmful misinformation or rumors that threaten your organization’s mission or reputation by tracking millions of digital media mentions.
Monitor dialogue from specific organizations or groups to stay informed of counter messaging and message uptake by key stakeholders. Maximize insights with real-time monitoring and deep issue analysis.