Government agencies and political leaders face added pressure due to social media. For all the advantages of Facebook, Twitter and other social broadcasting platforms, public sector offices must cope with additional demands on their limited staff and budgetary resources. It’s no longer enough to issue press releases and talk to the network news; agencies and politicians are expected to communicate instantly and authoritatively via social media, while also improving transparency, enhancing customer service, and cultivating a likeable and “authentic” online persona.
Needless to say, these demands can overwhelm if they’re not managed smartly. Consider what OhMyGov can provide:
Our media analytics system and researchers turn everyday social media dialogue into rich data sets and insights into how customers perceive your organization’s services.
Track and analyze your agency’s inﬂuence over state and local agency communications. Monitor and identify trends in political dialogue around an issue by Congress.
Maintain a 360-degree understanding of the situation through real-time monitoring of the news media, public dialogue, and agency response and communications.
Identify and root out harmful misinformation or rumors that threaten your organization’s mission or reputation by tracking millions of digital and social media mentions. Use our platform to monitor and improve your programs.
We answer your questions:
- What are customers saying about my organization and its programs?
- What issues are most important to my customers? To my employees?
- How successful is my organization in creating change?
- Have we inﬂuenced the political dialogue around this issue?
- How can we identify and utilize key inﬂuencers to increase success?
OhMyGov can help you understand what pieces of your strategy work best.